Advertising strategy: Consumer mindsets and message alignment

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Marketing Strategy
Publisher	Edward Elgar Publishing Ltd.
Pages	186-197
Number of pages	12
ISBN (Print)	9781849800983
DOIs	https://doi.org/10.4337/9781781005224.00021
State	Published - 2012

ASJC Scopus subject areas

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title = "Advertising strategy: Consumer mindsets and message alignment",

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