Advertising Wearout: An Experimental Analysis

C. Samuel Craig, Brian Sternthal, Clark Leavitt

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	365-372
Journal	Journal of Marketing Research
Volume	13
State	Published - Nov 1976

Cite this

@article{43db59fa6fb34b81b6058aa1c6c93e74,

title = "Advertising Wearout: An Experimental Analysis",

author = "Craig, {C. Samuel} and Brian Sternthal and Clark Leavitt",

year = "1976",

month = nov,

language = "English",

volume = "13",

pages = "365--372",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}