Advocacy Evaluation: What It Is and Where to Find Out More About It

Michael C. Fagen, Ehren Reed, Jackie Williams Kaye, Leonard Jack

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


Advocacy and policy change have become increasingly important strategies in health promotion efforts. As a result, advocacy evaluation is emerging as a necessary competency for health promotion practitioners. This article introduces the growing field of advocacy evaluation by describing its typical features, which include using prospective evaluation designs, emphasizing real-time data collection and use, monitoring and responding to changing environmental conditions, and assessing both individual and organizational capacity building. A number of freely available resources for learning more about advocacy evaluation's key concepts and methods are highlighted.

Original languageEnglish (US)
Pages (from-to)482-484
Number of pages3
JournalHealth Promotion Practice
Issue number4
StatePublished - Oct 2009


  • advocacy
  • evaluation

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)


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