Affect and creative performance on crowdsourcing platforms

Robert R. Morris, Mira Dontcheva, Adam Finkelstein, Elizabeth Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

15 Scopus citations

Abstract

Performance on crowd sourcing platforms varies greatly, especially for tasks requiring significant cognitive effort or creative insight. Researchers have proposed several techniques to address these problems, yet few have considered the role of affect, despite the well-established link between positive affect and creative performance. In this paper, we examine two affective techniques to boost creativity on crowd sourcing platforms - affective priming and affective pre-screening. Across three experiments, we find divergent results, depending on which technique is used. We find that not all happy crowd workers are alike. Those that are primed to feel happy exhibit enhanced creative performance, whereas those that merely report feeling happy exhibit impaired creative performance. We examine these findings in light of preexisting research on creativity, affect, and mood saliency. Lastly, we show how our findings have implications not only for crowd sourcing platforms, but also for other human-computer interaction scenarios that involve affect and creative performance.

Original languageEnglish (US)
Title of host publicationProceedings - 2013 Humaine Association Conference on Affective Computing and Intelligent Interaction, ACII 2013
Pages67-72
Number of pages6
DOIs
StatePublished - 2013
Event2013 5th Humaine Association Conference on Affective Computing and Intelligent Interaction, ACII 2013 - Geneva, Switzerland
Duration: Sep 2 2013Sep 5 2013

Publication series

NameProceedings - 2013 Humaine Association Conference on Affective Computing and Intelligent Interaction, ACII 2013

Other

Other2013 5th Humaine Association Conference on Affective Computing and Intelligent Interaction, ACII 2013
CountrySwitzerland
CityGeneva
Period9/2/139/5/13

Keywords

  • Affective computing
  • Affective priming
  • Affective self-report
  • Creativity
  • Crowdsourcing

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Artificial Intelligence
  • Human-Computer Interaction

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