TY - JOUR
T1 - Affective forecasting and self-control
T2 - Why anticipating pride wins over anticipating shame in a self-regulation context
AU - Patrick, Vanessa M.
AU - Chun, Hae Eun Helen
AU - Macinnis, Deborah J.
PY - 2009/7
Y1 - 2009/7
N2 - We demonstrate that anticipating pride from resisting temptation facilitates self-control due to an enhanced focus on the self while anticipating shame from giving in to temptation results in self-control failure due to a focus on the tempting stimulus. In two studies we demonstrate the effects of anticipating pride (vs. shame) on self-control thoughts and behavior over time (Studies 1 and 2) and illustrate the process mechanism of self vs. stimulus focus underlying the differential influence of these emotions on self-control (Study 2). We present thought protocols, behavioral data (quantity consumed) and observational data (number/size of bites) to support our hypotheses.
AB - We demonstrate that anticipating pride from resisting temptation facilitates self-control due to an enhanced focus on the self while anticipating shame from giving in to temptation results in self-control failure due to a focus on the tempting stimulus. In two studies we demonstrate the effects of anticipating pride (vs. shame) on self-control thoughts and behavior over time (Studies 1 and 2) and illustrate the process mechanism of self vs. stimulus focus underlying the differential influence of these emotions on self-control (Study 2). We present thought protocols, behavioral data (quantity consumed) and observational data (number/size of bites) to support our hypotheses.
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U2 - 10.1016/j.jcps.2009.05.006
DO - 10.1016/j.jcps.2009.05.006
M3 - Article
AN - SCOPUS:68349139719
SN - 1057-7408
VL - 19
SP - 537
EP - 545
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 3
ER -