TY - JOUR
T1 - African-American patients' preferences for a health center campaign promoting HIV testing
T2 - An exploratory study and future directions
AU - Arya, Monisha
AU - Kallen, Michael A.
AU - Street, Richard L.
AU - Viswanath, Kasisomayajula
AU - Giordano, Thomas P.
N1 - Funding Information:
This publication resulted in part from statistical analysis support provided by the Design and Analysis Core of the Baylor-UT Houston Center for AIDS Research, an NIH funded program (AI036211). The views expressed in this article are those of the authors and do not necessarily represent the views of the Department of Veterans Affairs.
Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was supported by the Baylor-UT Houston Center for AIDS Research (CFAR), an NIH-funded program (AI036211; PI: Arya). This research was also supported by a NIH/NIMH K23 award (MH094235-01A1, P1: Arya). The content is soley the responsibility of the authors and does not necessarily represent the official view of the National Institutes of Health. This work was supported in part by the Center for Innovations in Quality, Effectiveness and Safety (#CIN 13-413).
Publisher Copyright:
© The Author(s) 2013.
PY - 2014/11/24
Y1 - 2014/11/24
N2 - Objective: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing.Methods: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign.Results: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me."Conclusion: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
AB - Objective: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing.Methods: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign.Results: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me."Conclusion: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
KW - African American
KW - HIV testing
KW - media campaigns
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U2 - 10.1177/2325957414529823
DO - 10.1177/2325957414529823
M3 - Article
C2 - 24739209
AN - SCOPUS:84911181914
SN - 2325-9574
VL - 13
SP - 488
EP - 491
JO - Journal of the International Association of Providers of AIDS Care
JF - Journal of the International Association of Providers of AIDS Care
IS - 6
ER -
