Objective: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing.
Methods: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign.
Results: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me."
Conclusion: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
|Original language||English (US)|
|Number of pages||4|
|Journal||Journal of the International Association of Providers of AIDS Care|
|State||Published - Nov 24 2014|
- African American
- HIV testing
- media campaigns
ASJC Scopus subject areas
- Infectious Diseases