Alphabet soup

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalShort survey

2 Scopus citations
Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume15
Issue number2
StatePublished - Mar 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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