Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 15 |
Issue number | 2 |
State | Published - Mar 1 2006 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Research output: Contribution to journal › Short survey › peer-review
Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 15 |
Issue number | 2 |
State | Published - Mar 1 2006 |