| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 15 |
| Issue number | 2 |
| State | Published - Mar 1 2006 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Alphabet soup
*Corresponding author for this work
Research output: Contribution to journal › Short survey › peer-review
2
Scopus
citations