Abstract
The rapid growth in the number of mobile devices, subscriptions and their associated traffic, has served as motivation for several projects focused on improving mobile users' quality of experience (QoE). Few have been as contentious as the Google-initiated Accelerated Mobile Project (AMP), both praised for its seemingly instant mobile web experience and criticized based on concerns about the enforcement of its formats. This paper presents the first characterization of AMP's impact on users' QoE. We do this using a corpus of over 2,100 AMP webpages, and their corresponding non-AMP counterparts, based on trendy-keyword-based searches. We characterized AMP's impact looking at common web QoE metrics, including Page Load Time, Time to First Byte and SpeedIndex (SI). Our results show that AMP significantly improves SI, yielding on average a 60% lower SI than non-AMP pages without accounting for prefetching. Prefetching of AMP pages pushes this advantage even further, with prefetched pages loading over 2,000ms faster than non-prefetched AMP pages. This clear boost may come, however, at a non-negligible cost for users with limited data plans as it incurs an average of over 1.4 MB of additional data downloaded, unbeknownst to users.
| Original language | English (US) |
|---|---|
| Title of host publication | MobiCom 2019 - Proceedings of the 25th Annual International Conference on Mobile Computing and Networking |
| Publisher | Association for Computing Machinery |
| ISBN (Electronic) | 9781450361699 |
| DOIs | |
| State | Published - Aug 7 2019 |
| Event | 25th Annual International Conference on Mobile Computing and Networking, MobiCom 2019 - Los Cabos, Mexico Duration: Oct 21 2019 → Oct 25 2019 |
Publication series
| Name | Proceedings of the Annual International Conference on Mobile Computing and Networking, MOBICOM |
|---|
Conference
| Conference | 25th Annual International Conference on Mobile Computing and Networking, MobiCom 2019 |
|---|---|
| Country | Mexico |
| City | Los Cabos |
| Period | 10/21/19 → 10/25/19 |
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Keywords
- Accelerated Mobile Pages: Network measurement
- Google AMP
- Mobile Networks
ASJC Scopus subject areas
- Computer Networks and Communications
- Hardware and Architecture
- Software
Cite this
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AMP up your mobile web experience : Characterizing the impact of Google's accelerated mobile project. / Jun, Byungjin; Bustamante, Fabián E.; Whang, Sung Yoon; Bischof, Zachary S.
MobiCom 2019 - Proceedings of the 25th Annual International Conference on Mobile Computing and Networking. Association for Computing Machinery, 2019. (Proceedings of the Annual International Conference on Mobile Computing and Networking, MOBICOM).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - AMP up your mobile web experience
T2 - Characterizing the impact of Google's accelerated mobile project
AU - Jun, Byungjin
AU - Bustamante, Fabián E.
AU - Whang, Sung Yoon
AU - Bischof, Zachary S.
PY - 2019/8/7
Y1 - 2019/8/7
N2 - The rapid growth in the number of mobile devices, subscriptions and their associated traffic, has served as motivation for several projects focused on improving mobile users' quality of experience (QoE). Few have been as contentious as the Google-initiated Accelerated Mobile Project (AMP), both praised for its seemingly instant mobile web experience and criticized based on concerns about the enforcement of its formats. This paper presents the first characterization of AMP's impact on users' QoE. We do this using a corpus of over 2,100 AMP webpages, and their corresponding non-AMP counterparts, based on trendy-keyword-based searches. We characterized AMP's impact looking at common web QoE metrics, including Page Load Time, Time to First Byte and SpeedIndex (SI). Our results show that AMP significantly improves SI, yielding on average a 60% lower SI than non-AMP pages without accounting for prefetching. Prefetching of AMP pages pushes this advantage even further, with prefetched pages loading over 2,000ms faster than non-prefetched AMP pages. This clear boost may come, however, at a non-negligible cost for users with limited data plans as it incurs an average of over 1.4 MB of additional data downloaded, unbeknownst to users.
AB - The rapid growth in the number of mobile devices, subscriptions and their associated traffic, has served as motivation for several projects focused on improving mobile users' quality of experience (QoE). Few have been as contentious as the Google-initiated Accelerated Mobile Project (AMP), both praised for its seemingly instant mobile web experience and criticized based on concerns about the enforcement of its formats. This paper presents the first characterization of AMP's impact on users' QoE. We do this using a corpus of over 2,100 AMP webpages, and their corresponding non-AMP counterparts, based on trendy-keyword-based searches. We characterized AMP's impact looking at common web QoE metrics, including Page Load Time, Time to First Byte and SpeedIndex (SI). Our results show that AMP significantly improves SI, yielding on average a 60% lower SI than non-AMP pages without accounting for prefetching. Prefetching of AMP pages pushes this advantage even further, with prefetched pages loading over 2,000ms faster than non-prefetched AMP pages. This clear boost may come, however, at a non-negligible cost for users with limited data plans as it incurs an average of over 1.4 MB of additional data downloaded, unbeknownst to users.
KW - Accelerated Mobile Pages: Network measurement
KW - Google AMP
KW - Mobile Networks
UR - http://www.scopus.com/inward/record.url?scp=85071669528&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071669528&partnerID=8YFLogxK
U2 - 10.1145/3300061.3300137
DO - 10.1145/3300061.3300137
M3 - Conference contribution
AN - SCOPUS:85071669528
T3 - Proceedings of the Annual International Conference on Mobile Computing and Networking, MOBICOM
BT - MobiCom 2019 - Proceedings of the 25th Annual International Conference on Mobile Computing and Networking
PB - Association for Computing Machinery
ER -