@inbook{a2bd2b770b6744bf8f1064bfcb3ec598,
title = "An Applied, Combined View of Impulse Shopping",
abstract = "Impulse shopping has been studied and reported on for at least 75 years in the academic press. Yet, there is still no clear or agreed-upon theory for why it occurs or among whom. In this study, a large number of consumers (big data) responded to an “I live for today because tomorrow is so uncertain” statement (a surrogate for impulsive purchasing) through a national US online survey. Demographic differences were used in a grounded theory approach to parse out differences among those reporting. Questionnaire findings were then combined with neural concepts such as relative preference and prospect theory to provide a potential solution to the “who is an impulse” buyer question. Managerial implications for the findings are included in the report.",
keywords = "Big data samples, Impulse shopping, Impulsivity, Neural background",
author = "Schultz, {Don E.} and Block, {Martin P.} and Vijay Viswanathan",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-47331-4_288",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "1465--1478",
booktitle = "Developments in Marketing Science",
address = "Netherlands",
}