An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity

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@article{b570a3edf9b84261b66ef8ce9283a1bd,

title = "An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity",

author = "Lakshman Krishnamurthi and S.P. Raj",

year = "1991",

language = "English",

volume = "10",

pages = "172--183",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}