An experimental test of three choice shift hypotheses*

John Keith Murnighan*, Carl H. Castore

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The present experiment pitted three choice shift hypotheses against each other in an attempt to eliminate one or more of the hypotheses and find support for those remaining. Ss responded three times to the 12 CDQ items, once as a pretest and twice following presentation of homogeneous sets of three arguments which advocated either a risky or a cautious position. The risk-as-value, relevant arguments, and conformity/attitude change hypotheses generated three separate predictions for the Ss' responses. Results mirrored the prediction of the relevant arguments hypothesis: New information, whether contained in cautious or risky arguments, caused a shift toward the type of argument presented. The risk-as-value and the conformity/attitude change hypotheses could not explain the present data.

Original languageEnglish (US)
Pages (from-to)171-174
Number of pages4
JournalMemory & Cognition
Issue number2
StatePublished - Mar 1975

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Neuropsychology and Physiological Psychology
  • Arts and Humanities (miscellaneous)


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