An inside-out approach to integrated marketing communication: An international analysis

Keyphrases

• Integrated Marketing Communications 100%
• Inside-out Approach 100%
• International Analysis 100%
• Communication Programs 20%
• Program Directors 10%
• Industry Practice 10%
• New Disciplines 10%
• Course Offering 10%
• Syllabus 10%
• Course Syllabus 10%
• Communication Content 10%
• Management Communication 10%
• Communication Theory 10%
• Marketing Communication 10%
• Promotion Strategy 10%
• Inside-out 10%
• Educator Perceptions 10%
• Advertising Management 10%
• Disciplinary Research 10%
• Course Delivery 10%

Social Sciences

• Marketing Communication 100%
• Curriculum 18%
• Best Practice 9%
• Research Approach 9%
• Information Theory 9%
• Communication Programmes 9%
• Advertising Strategy 9%
• Discipline Areas 9%

Economics, Econometrics and Finance

• Marketing Communications 100%
• Advertising Planning 9%
• Specific Industry 9%
• Discipline Areas 9%