An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	186-192
Journal	Journal of Marketing Research
Volume	25
State	Published - May 1988

Cite this

@article{aafc9d2aa48a464fb51b21ea40bbb1e0,

title = "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment",

author = "Gerbing, {David W.} and Anderson, {James C.}",

year = "1988",

month = may,

language = "English",

volume = "25",

pages = "186--192",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}