Analysis of New Product Diffusion Using a Four Segment Trial-Repeat Model

Minhi Hahn, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners

Research output: Contribution to journal › Article › peer-review

Cite this

@article{fe85c06e9f7c4caea4a4e45ea775a047,

title = "Analysis of New Product Diffusion Using a Four Segment Trial-Repeat Model",

author = "Minhi Hahn and Sehoon Park and Lakshman Krishnamurthi and Andris Zoltners",

year = "1994",

language = "English",

volume = "13",

pages = "224--247",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}