Analysis of Variance

Alice Tybout, Brian Sternthal, Joseph Verducci, Joan Meyers-Levy, James Barnes, Scott Maxwell, Greg Allenby, Jan Benedict Steenkamp, Sachin Gupta

Research output: Contribution to journalArticlepeer-review

44 Scopus citations
Original languageEnglish (US)
Pages (from-to)5-35
Number of pages31
JournalJournal of Consumer Psychology
Issue number1-2
StatePublished - 2001

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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