Analysis of Variance

Alice Tybout; Brian Sternthal; Joseph Verducci; Joan Meyers-Levy; James Barnes; Scott Maxwell; Greg Allenby; Jan Benedict Steenkamp; Sachin Gupta

doi:10.1207/15327660151043961

Analysis of Variance

Alice Tybout, Brian Sternthal, Joseph Verducci, Joan Meyers-Levy, James Barnes, Scott Maxwell, Greg Allenby, Jan Benedict Steenkamp, Sachin Gupta

Marketing

Research output: Contribution to journal › Article › peer-review

61 Scopus citations

Original language	English (US)
Pages (from-to)	5-35
Number of pages	31
Journal	Journal of Consumer Psychology
Volume	10
Issue number	1-2
DOIs	https://doi.org/10.1207/15327660151043961
State	Published - 2001

ASJC Scopus subject areas

Applied Psychology
Marketing

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10.1207/15327660151043961

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title = "Analysis of Variance",

author = "Alice Tybout and Brian Sternthal and Joseph Verducci and Joan Meyers-Levy and James Barnes and Scott Maxwell and Greg Allenby and Steenkamp, {Jan Benedict} and Sachin Gupta",

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AU - Tybout, Alice

AU - Sternthal, Brian

AU - Verducci, Joseph

AU - Meyers-Levy, Joan

AU - Barnes, James

AU - Maxwell, Scott

AU - Allenby, Greg

AU - Steenkamp, Jan Benedict

AU - Gupta, Sachin

PY - 2001

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JO - Journal of Consumer Psychology

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Analysis of Variance

ASJC Scopus subject areas

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