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Analytical challenges in customer acquisition
Behram J. Hansotia
*
,
Paul Wang
*
Corresponding author for this work
Integrated Marketing Communications
Research output
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Contribution to journal
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Article
›
peer-review
45
Scopus citations
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Business & Economics
Customer Acquisition
100%
Customer Lifetime Value
73%
Break-even Analysis
55%
Statistical Model
25%
Customer Value
18%
Scenarios
11%