Analyzing Sales Promotion

Martin Paul Block, John C. Totten

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Dartnell's Sales Promotion Handbook
EditorsTamara Brezen Block, William A Robinson
PublisherThe Dartnell Corporation
ISBN (Print)978-0850132120
StatePublished - 1994

Cite this

Block, M. P., & Totten, J. C. (1994). Analyzing Sales Promotion. In T. Brezen Block, & W. A. Robinson (Eds.), The Dartnell's Sales Promotion Handbook The Dartnell Corporation.