Original language | English (US) |
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Title of host publication | The Dartnell's Sales Promotion Handbook |
Editors | Tamara Brezen Block, William A Robinson |
Publisher | The Dartnell Corporation |
ISBN (Print) | 978-0850132120 |
State | Published - 1994 |
Analyzing Sales Promotion
Martin Paul Block, John C. Totten
Research output: Chapter in Book/Report/Conference proceeding › Chapter