Analyzing Sales Promotion

Martin Paul Block; John C. Totten

Analyzing Sales Promotion

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Dartnell's Sales Promotion Handbook
Editors	Tamara Brezen Block, William A Robinson
Publisher	The Dartnell Corporation
ISBN (Print)	978-0850132120
State	Published - 1994

Cite this

Block, M. P., & Totten, J. C. (1994). Analyzing Sales Promotion. In T. Brezen Block, & W. A. Robinson (Eds.), The Dartnell's Sales Promotion Handbook The Dartnell Corporation.

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title = "Analyzing Sales Promotion",

author = "Block, {Martin Paul} and Totten, {John C.}",

year = "1994",

language = "English (US)",

isbn = "978-0850132120",

editor = "{Brezen Block}, Tamara and Robinson, {William A}",

booktitle = "The Dartnell's Sales Promotion Handbook",

publisher = "The Dartnell Corporation",

}