Analyzing Sales Promotion

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Dartnell's Sales Promotion Handbook
Editors	Tamara Brezen Block, William A Robinson
Publisher	The Dartnell Corporation
ISBN (Print)	978-0850132120
State	Published - 1994

Cite this

@inbook{e277c79408d24d94b831b5d20b46458d,

title = "Analyzing Sales Promotion",

author = "Block, {Martin Paul} and Totten, {John C.}",

year = "1994",

language = "English (US)",

isbn = "978-0850132120",

editor = "{Brezen Block}, Tamara and Robinson, {William A}",

booktitle = "The Dartnell's Sales Promotion Handbook",

publisher = "The Dartnell Corporation",

}