Another look at sex differences in preferred mate characteristics: The effects of endorsing the traditional female gender role

This research used an individual differences approach to test Eagly and Wood's (1999) claim that sex differences in the characteristics that people prefer in mates reflect the tendency for men and women to occupy different social roles in a society. The study related the extent to which participants endorsed the traditional female gender role to their preferences for their future mate's traits and age relative to their own age. In general, the sex-differentiated preferences that are consistent with the traditional division of labor were more pronounced, especially in male participants, to the extent that they endorsed the traditional female role.