Anticipatory Attitude Change

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Anticipatory attitude change refers to shifting or changing one's expressed opinion or attitude on a topic as a result of being informed that one will be exposed to a message or communication on the topic. Thus, prior to receiving any aspect of the message itself, people might adjust their opinions on a topic to be more positive, negative, or neutral simply in anticipation of receiving a message. In other words, when you know someone is going to try to change your mind, you may change it some already in advance, before even hearing what that person has to say.

Anticipatory attitude change has been studied primarily within the domain of forewarning research, which involves informing people they will be exposed to a persuasive message. Within this domain, researchers have focused on how people's reporting of their opinions change as a result of warning them they will receive a message, prior to actually receiving the message.
Original languageEnglish (US)
Title of host publicationEncyclopedia of Social Psychology
EditorsRoy F. Baumeister, Kathleen D. Vohs
PublisherSage Publications, Inc.
ISBN (Electronic)9781412956253
ISBN (Print)9781412916707
StatePublished - 2007


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