Applications of intelligent technologies in retail marketing

Vadlamani Ravi*, Kalyan Raman, Murali K. Mantrala

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

Over the last two decades, various "intelligent technologies" for database analyses have significantly impacted on the design and development of new decision support systems and expert systems in diverse disciplines such as engineering, science, medicine, economics, social sciences and management. So far, however, barring a few noteworthy retailing applications reported in the academic literature, the use of intelligent technologies in retailing management practice is still quite limited. This chapter's objective is to acquaint the reader with the potential of these technologies to provide novel, effective solutions to a number of complex retail management decision problems, as well as stimulating more research and development of such solutions in practice.

Original languageEnglish (US)
Title of host publicationRetailing in the 21st Century
Subtitle of host publicationCurrent and Future Trends
PublisherSpringer Berlin Heidelberg
Pages127-141
Number of pages15
ISBN (Print)3540283994, 9783540283997
DOIs
StatePublished - Dec 1 2006

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Ravi, V., Raman, K., & Mantrala, M. K. (2006). Applications of intelligent technologies in retail marketing. In Retailing in the 21st Century: Current and Future Trends (pp. 127-141). Springer Berlin Heidelberg. https://doi.org/10.1007/3-540-28433-8_9