Applications of Randomized Response Methodology in e-Commerce

Peter G M van der Heijden, Ulf Bockenholt

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish
Title of host publicationStatistical Methods in e-commerce Research
EditorsWolfgang Jank, Galit Shmueli
Place of PublicationNew York
PublisherJohn Wiley & Sons
Pages401-416
Number of pages16
ISBN (Print)9780470120125
StatePublished - 2008

Cite this

van der Heijden, P. G. M., & Bockenholt, U. (2008). Applications of Randomized Response Methodology in e-Commerce. In W. Jank, & G. Shmueli (Eds.), Statistical Methods in e-commerce Research (pp. 401-416). John Wiley & Sons.