Are Arts Administrators Really Serious About Marketing?

Paul M Hirsch, Harry Davis

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing and the Arts
EditorsMichael Mokwa, William Dawson
Pages59-64
StatePublished - 1979

Cite this

Hirsch, P. M., & Davis, H. (1979). Are Arts Administrators Really Serious About Marketing? In M. Mokwa, & W. Dawson (Eds.), Marketing and the Arts (pp. 59-64)