Assessing the long-term impact of a consistent advertising campaign on consumer memory

Keyphrases

• Advertising Campaign 100%
• Consumer Memory 100%
• Brand Schema 100%
• Early childhood 50%
• Early-life Exposure 50%
• Competitive Environment 50%
• Advertising Practice 50%
• Attitude toward Brand 50%
• Advertising Research 50%
• Schema Development 50%