Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Lakshman Krishnamurthi, Tridib Mazumdar, S.P. Raj

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	387-400
Journal	Journal of Consumer Research
Volume	19
State	Published - Dec 1992

Cite this

@article{77dea7ac0548425299df1bf0e70e14ca,

title = "Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions",

author = "Lakshman Krishnamurthi and Tridib Mazumdar and S.P. Raj",

year = "1992",

month = dec,

language = "English",

volume = "19",

pages = "387--400",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}