Original language | English |
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Pages (from-to) | 337-349 |
Journal | Journal of Marketing Research |
Volume | 20 |
State | Published - Nov 1983 |
Attitude-Behavior Consistency in Children's Responses to Television Advertising
Deborah L. Roedder, Brian Sternthal, Bobby J. Calder
Research output: Contribution to journal › Article › peer-review