This article puts forth a perspective that attitudes and attitude strength can serve as precursors to object attachment. To help the reader understand this perspective, I provide an overview of the attitude and attitude strength constructs and distinguish them from object attachment. I then explain a number of prominent ways in which attitudes and attitude strength can influence behaviors that might be important contributors to object attachment. In doing so, this paper offers researchers interested in object attachment an alternative lens to study how people might come to be attached to their objects.
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