| Original language | English |
|---|---|
| Title of host publication | AMA Management Handbook |
| Publisher | AMACOM |
| Pages | 2-86 - 2-93 |
| Edition | 3rd |
| State | Published - 1994 |
Auditing the Marketing Function
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | AMA Management Handbook |
| Publisher | AMACOM |
| Pages | 2-86 - 2-93 |
| Edition | 3rd |
| State | Published - 1994 |