Auditing the Marketing Function

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAMA Management Handbook
PublisherAMACOM
Pages2-86 - 2-93
Edition3rd
StatePublished - 1994

Cite this

Kotler, P. (1994). Auditing the Marketing Function. In AMA Management Handbook (3rd ed., pp. 2-86 - 2-93). AMACOM.