Auditory presentation leads to better analogical retrieval than written presentation

Arthur B. Markman*, Eric Taylor, Dedre Gentner

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


Research on analogical retrieval suggests that cues with object similarity to a prior episode in memory lead to better retrieval than do cues with relational similarity. We suggest that previous work may have underestimated the effectiveness of relational cues, because this work has presented cues and targets in written format. There is some evidence that spoken presentations lead to better memory than do written presentations. We tested this hypothesis using a continuous reminding paradigm in which people read and recalled proverbs that were presented either in spoken or written format. The spoken format led to better retrieval from relational cues, particularly at longer lags between cue and memory item.

Original languageEnglish (US)
Pages (from-to)1101-1106
Number of pages6
JournalPsychonomic Bulletin and Review
Issue number6
StatePublished - Dec 2007

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)


Dive into the research topics of 'Auditory presentation leads to better analogical retrieval than written presentation'. Together they form a unique fingerprint.

Cite this