| Original language | English |
|---|---|
| Title of host publication | Future Directions for Marketing |
| Editors | George Fisk, Johan Arndt, Kjell Gronhaug |
| Publisher | Marketing Science Institute |
| Pages | 33-41 |
| State | Published - 1978 |
Axioms for Societal Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter