B2B marketing communication in a transformational marketplace

Don E. Schultz*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages165-181
Number of pages17
ISBN (Print)9781849801423
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance(all)

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