B2B marketing communication in a transformational marketplace

Don E. Schultz^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	165-181
Number of pages	17
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00019
State	Published - Jan 1 2012

ASJC Scopus subject areas

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