B2B marketing communication in a transformational marketplace

Don E. Schultz^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	165-181
Number of pages	17
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00019
State	Published - Jan 1 2012

ASJC Scopus subject areas

@inbook{5ce7e4ff5b1e4d0c9eaa2f42a519363f,

title = "B2B marketing communication in a transformational marketplace",

author = "Schultz, {Don E.}",

year = "2012",

month = jan,

day = "1",

doi = "10.4337/9781781002445.00019",

language = "English (US)",

isbn = "9781849801423",

pages = "165--181",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - B2B marketing communication in a transformational marketplace

AU - Schultz, Don E.

PY - 2012/1/1

Y1 - 2012/1/1

UR - http://www.scopus.com/inward/record.url?scp=84881965524&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84881965524&partnerID=8YFLogxK

U2 - 10.4337/9781781002445.00019

DO - 10.4337/9781781002445.00019

M3 - Chapter

AN - SCOPUS:84881965524

SN - 9781849801423

SP - 165

EP - 181

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -