Original language | English (US) |
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Title of host publication | Handbook of Business-to-Business Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 165-181 |
Number of pages | 17 |
ISBN (Print) | 9781849801423 |
DOIs | |
State | Published - 2012 |
ASJC Scopus subject areas
- General Business, Management and Accounting
- Economics, Econometrics and Finance(all)