Become a value merchant

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journalArticle

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)20-23
Number of pages4
JournalSales and Marketing Management
Volume160
Issue number3
StatePublished - May 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Anderson, J. C., Kumar, N., & Narus, J. A. (2008). Become a value merchant. Sales and Marketing Management, 160(3), 20-23.