Become a value merchant

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	20-23
Number of pages	4
Journal	Sales and Marketing Management
Volume	160
Issue number	3
State	Published - May 1 2008

ASJC Scopus subject areas

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