| Original language | English |
|---|---|
| Pages (from-to) | 37-45 |
| Journal | The Journal of Marketing |
| Volume | 29 |
| State | Published - Oct 1965 |
Behavioral Models for Analyzing Buyers
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 37-45 |
| Journal | The Journal of Marketing |
| Volume | 29 |
| State | Published - Oct 1965 |