| Original language | English (US) |
|---|---|
| Pages (from-to) | 91-103 |
| Number of pages | 13 |
| Journal | Social Marketing Quarterly |
| Volume | 11 |
| Issue number | 3-4 |
| DOIs | |
| State | Published - 2005 |
ASJC Scopus subject areas
- Economics and Econometrics
- Marketing
Best of breed: When it comes to gaining a market edge while supporting a social cause, "corporate social marketing" leads the pack
Philip Kotler*, Nancy Lee
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
148
Scopus
citations