Best of breed: When it comes to gaining a market edge while supporting a social cause, "corporate social marketing" leads the pack

Philip Kotler*, Nancy Lee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

132 Scopus citations
Original languageEnglish (US)
Pages (from-to)91-103
Number of pages13
JournalSocial Marketing Quarterly
Issue number3-4
StatePublished - 2005

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing

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