Better branding beyond advertising

Deb Rapacz^*, Martin Reilly, Don E. Schultz

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

ASJC Scopus subject areas

@article{4da95bef89544e7a9724b07843578c6d,

title = "Better branding beyond advertising",

author = "Deb Rapacz and Martin Reilly and Schultz, {Don E.}",

year = "2008",

month = jan,

day = "1",

language = "English (US)",

volume = "17",

pages = "25--29",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "1",

}

TY - JOUR

T1 - Better branding beyond advertising

AU - Rapacz, Deb

AU - Reilly, Martin

AU - Schultz, Don E.

PY - 2008/1/1

Y1 - 2008/1/1

UR - http://www.scopus.com/inward/record.url?scp=38949114250&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=38949114250&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:38949114250

SN - 1061-3846

VL - 17

SP - 25

EP - 29

JO - Marketing Management

JF - Marketing Management

IS - 1

ER -