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Beyond brand loyalty: Brand sustainability
Don E. Schultz
*
,
Martin P. Block
*
Corresponding author for this work
Integrated Marketing Communications
Research output
:
Contribution to journal
›
Article
›
peer-review
23
Scopus citations
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Keyphrases
Brand Loyalty
100%
Brand Sustainability
100%
Brand Preference
50%
Product Category
25%
Sustainability Indicators
25%
Brand Share
25%
Private Label
25%
Brand Value
25%
Manufacturer Brand
25%
Average Growth Rate
25%
Online Customers
25%
FMCG Products
25%
Net Promoter Score
25%
Brand Equity
25%
Brand Growth
25%
Brand Development
25%
Brand Awareness
25%
Economics, Econometrics and Finance
Brand Equity
100%
Brand Loyalty
100%
Fast Moving Consumer Goods
50%
Social Sciences
Brand Loyalty
100%
Brand Equity
50%
Food Science
Fast Moving Consumer Goods
100%