Beyond Branding: The Value of Intersectionality on Streaming TV Channels

Aymar Jean Christian*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


This article argues that independent TV channels releasing narratives of intersecting identities innovate in the organization and technological dissemination of representations, specifying cultural production in ways that more fully value communities in the United States and at times abroad. Through interviews with founders of ten currently running and defunct independent channels, I show how the value of intersectionality is not simply in branding corporate channels or supplying them with new narratives but also in critiquing and reinventing industrial practices to accommodate communities historically excluded from the system. These indie channels allow scholars to see the work of development itself, chronically understudied despite its rapid expansion through net-neutral web distribution and its legacy as the process from which all TV shows emerge.

Original languageEnglish (US)
Pages (from-to)457-474
Number of pages18
JournalTelevision and New Media
Issue number5
StatePublished - Jul 1 2020


  • Internet
  • development
  • distribution
  • race
  • representation
  • television

ASJC Scopus subject areas

  • Cultural Studies
  • Visual Arts and Performing Arts


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