Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators

Mohanbir Sawhney, Emanuela Prandelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKnowledge Management and Virtual Organizations
EditorsYogesh Malhotra
PublisherIdea Group Publishing
StatePublished - 2000

Cite this

Sawhney, M., & Prandelli, E. (2000). Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators. In Y. Malhotra (Ed.), Knowledge Management and Virtual Organizations Idea Group Publishing.