Beyond External Validity

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	112-114
Journal	Journal of Consumer Research
Volume	10
State	Published - Jun 1983

Cite this

@article{4df5a3de6a0c46c6a471e157760a7a31,

title = "Beyond External Validity",

author = "Calder, {Bobby J.} and Phillips, {Lynn W.} and Tybout, {Alice M.}",

year = "1983",

month = jun,

language = "English",

volume = "10",

pages = "112--114",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}