Beyond rationality: Counterfactual thinking and behavior regulation

Kai Epstude; Neal J. Roese

doi:10.1017/S0140525X07002634

Beyond rationality: Counterfactual thinking and behavior regulation

Kai Epstude^*, Neal J. Roese

^*Corresponding author for this work

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7 Scopus citations

Abstract

Counterfactual thinking may be described as disciplined, realistic, and rational, but we move a step further to describe a theoretical perspective centering on behavior regulation. According to this perspective, counterfactual thinking primarily centers on coordination of ongoing behavior. In short, most "if only" thoughts in daily life center on the acquisition of goals; hence, counterfactual thinking may be illuminated by considering the large literature on goal cognition.

Original language	English (US)
Pages (from-to)	457-458
Number of pages	2
Journal	Behavioral and Brain Sciences
Volume	30
Issue number	5-6
DOIs	https://doi.org/10.1017/S0140525X07002634
State	Published - Dec 1 2007

ASJC Scopus subject areas

Neuropsychology and Physiological Psychology
Physiology
Behavioral Neuroscience

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Beyond rationality: Counterfactual thinking and behavior regulation

Abstract

ASJC Scopus subject areas

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