Beyond reciprocal: the role of platforms in diffusing data value across multiple stakeholders

Edward C. Malthouse*, Alexander Buoye, Nathaniel Line, Dahlia El-Manstrly, Tarik Dogru, Jay Kandampully

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Purpose: The purpose of this paper is to assess the role of platforms in diffusing data value across multiple stakeholders. Design/methodology/approach: Seminal theoretical and managerial work has been critically examined in order to justify the need for improving/extending the contemporary understanding of the data value creation process. Findings: The results suggest that existing frameworks and conceptualizations of reciprocal data value provide incomplete understanding of the role of platforms in data value diffusion. Research limitations/implications: This paper provides service researchers with a better understanding of the role of platforms in data value diffusion. Future research can develop and validate new frameworks that reflect the proposed extended/improved view of data value creation. Practical implications: Service and hospitality managers will be able to more effectively manage the role of platforms in data value diffusion. Specifically, this paper proposes that, in order for data to become a source of competitive advantage, there must be a symbiotic relationship among all the stakeholders of the data ecosystem. Originality/value: The authors discuss how data creates value for different stakeholders in the hospitality industry.

Original languageEnglish (US)
Pages (from-to)507-518
Number of pages12
JournalJournal of Service Management
Volume30
Issue number4
DOIs
StatePublished - Oct 16 2019

Keywords

  • Big data
  • Hospitality services
  • Multiple stakeholders
  • Value diffusion

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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