Most persuasion knowledge research has shown that persuasion knowledge access is associated with skepticism. In contrast, we demonstrate that persuasion knowledge access can lead to greater credibility (rather than skepticism), and that high (vs. low) persuasion knowledge access can sometimes bolster evaluations of a persuasive agent and its offering.
|Original language||English (US)|
|Publisher||Advances in Consumer Research|
|Number of pages||1|
|State||Published - 2015|
Isaac, M. S., & Grayson, K. A. (2015). Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility. (pp. 570-571). Advances in Consumer Research. http://www.acrwebsite.org/volumes/1020172/volumes/v43/NA-43