Big Data and the Digital Transformation in Advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The New Advertising
Subtitle of host publication	Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era
Editors	Ruth E Brown, Valerie K Jones, Ming Wang
Place of Publication	Santa Barbara, CA
Publisher	Praeger
Chapter	4
Pages	95-110
Number of pages	16
ISBN (Print)	9781440833427
State	Published - 2016

Cite this

@inbook{3ab49a5b4bd147db8818f6ca83fec758,

title = "Big Data and the Digital Transformation in Advertising",

author = "Mulhern, {Francis J}",

year = "2016",

language = "English (US)",

isbn = "9781440833427",

pages = "95--110",

editor = "Brown, {Ruth E} and Jones, {Valerie K} and Ming Wang",

booktitle = "The New Advertising",

publisher = "Praeger",

}