Binding up brand in silos

Don Edward Schultz

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)8-9
Number of pages2
JournalMarketing Management
Volume17
Issue number6
StatePublished - Nov 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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