Brand apathy calls for new methods

Don E. Schultz

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)8-9
Number of pages2
JournalMarketing Management
Volume19
Issue number4
StatePublished - Dec 1 2010

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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