Brand conundrums

Don Edward Schultz

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)8-9
Number of pages2
JournalMarketing Management
Volume18
Issue number2
StatePublished - Mar 1 2009

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2009). Brand conundrums. Marketing Management, 18(2), 8-9.