Original language | English |
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Title of host publication | The Dartnell Marketing Manager's Handbook |
Editors | Sidney J. Levy, George R. Frerichs, Howard L. Gordon |
Publisher | The Dartnell Corporation |
State | Published - 1994 |
Brand Dominance: Competitive Advantage through Consumer Learning
Gregory S. Carpenter, Kent Nakamoto
Research output: Chapter in Book/Report/Conference proceeding › Chapter