Brand Dominance: Competitive Advantage through Consumer Learning

Gregory S. Carpenter, Kent Nakamoto

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Dartnell Marketing Manager's Handbook
EditorsSidney J. Levy, George R. Frerichs, Howard L. Gordon
PublisherThe Dartnell Corporation
StatePublished - 1994

Cite this

Carpenter, G. S., & Nakamoto, K. (1994). Brand Dominance: Competitive Advantage through Consumer Learning. In S. J. Levy, G. R. Frerichs, & H. L. Gordon (Eds.), The Dartnell Marketing Manager's Handbook The Dartnell Corporation.