Brand Dominance: Competitive Advantage through Consumer Learning

Gregory S. Carpenter, Kent Nakamoto

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Dartnell Marketing Manager's Handbook
EditorsSidney J. Levy, George R. Frerichs, Howard L. Gordon
PublisherThe Dartnell Corporation
StatePublished - 1994

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