Brand Dominance: Competitive Advantage through Consumer Learning

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Dartnell Marketing Manager's Handbook
Editors	Sidney J. Levy, George R. Frerichs, Howard L. Gordon
Publisher	The Dartnell Corporation
State	Published - 1994

Cite this

Carpenter, G. S., & Nakamoto, K. (1994). Brand Dominance: Competitive Advantage through Consumer Learning. In S. J. Levy, G. R. Frerichs, & H. L. Gordon (Eds.), The Dartnell Marketing Manager's Handbook The Dartnell Corporation.

@inbook{f11460ff522546c08724244af84b00fd,

title = "Brand Dominance: Competitive Advantage through Consumer Learning",

author = "Carpenter, {Gregory S.} and Kent Nakamoto",

year = "1994",

language = "English",

editor = "Levy, {Sidney J.} and Frerichs, {George R.} and Gordon, {Howard L.}",

booktitle = "The Dartnell Marketing Manager's Handbook",

publisher = "The Dartnell Corporation",

}