Fingerprint
Dive into the research topics of 'Brand Equity, Consumer Learning and Choice'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Brand Equity, Consumer Learning and Choice
Tülin Erdem*, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean Noël Kapferer, Michael Keane, John Roberts, Jan Benedict E M Steenkamp, Florian Zettelmeyer
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
81
Scopus
citations