Brand Extensions

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
PublisherJohn Wiley & Sons
Pages91-103
StatePublished - 2005

Cite this

Tybout, A. M. (2005). Brand Extensions. In Kellogg on Branding (pp. 91-103). John Wiley & Sons.