| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Publisher | wiley |
| Pages | 332-347 |
| State | Published - 2010 |
Brand-Led Innovation
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Publisher | wiley |
| Pages | 332-347 |
| State | Published - 2010 |