Brand-Led Innovation

Bobby Calder

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationKellogg on Marketing
Publisherwiley
Pages332-347
StatePublished - 2010

Cite this

Calder, B. (2010). Brand-Led Innovation. In Kellogg on Marketing (pp. 332-347). wiley.