Original language | English |
---|---|
Title of host publication | Kellogg on Marketing |
Publisher | wiley |
Pages | 332-347 |
State | Published - 2010 |
Brand-Led Innovation
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
---|---|
Title of host publication | Kellogg on Marketing |
Publisher | wiley |
Pages | 332-347 |
State | Published - 2010 |