Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder*, Edward C. Malthouse, Ewa Maslowska

*Corresponding author for this work

Research output: Contribution to journalComment/debatepeer-review

39 Scopus citations
Original languageEnglish (US)
Pages (from-to)579-585
Number of pages7
JournalJournal of Marketing Management
Volume32
Issue number5-6
DOIs
StatePublished - Mar 23 2016

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

Cite this